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Julianna Wolfe
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Hotel Figueroa, Downtown LA

Hotel Figueroa is by far one of the best brand experiences I’ve had while staying at a hotel. From the website to the packaging of the water provided, every touchpoint is well thought out and beautiful.

On top of that, it has an empowering history as “the largest commercial building funded by women for women when it opened in 1926.” Hotel Figueroa gave women the “freedom to live uninhibited lives among other like-minded women, serving as a safe haven for solo female travelers, who were prohibited from checking into most hotels without a male chaperone.”

Learn more here

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tags: Hotel
Friday 07.16.21
Posted by Julianna Wolfe
 

Adobe MAX 2019

I had the privilege of attending Adobe MAX 2019 in Los Angeles, California. It was an inspiring experience filled with a wide variety of artists from Murakami to Dave Grohl. The graphics and experiences within this conference won’t be forgotten soon. Would love to work on an event such as this in the future!

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Friday 11.08.19
Posted by Julianna Wolfe
 

Responsive design - font sizing resources

Handy chart showing font size conversions and custom converter tool: http://pxtoem.com/

 

Also, a helpful guide to help understand the difference between REM and EM when coding a responsive design: https://j.eremy.net/confused-about-rem-and-em/

 

 

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Monday 04.17.17
Posted by Julianna Wolfe
 

Icons for everything

A great resource for finding icons when designing a website. Nearly a million curated icons, created by a global community https://thenounproject.com:

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tags: resource, icons
Wednesday 04.05.17
Posted by Julianna Wolfe
 

Interactive Inspiration

In the front end web development class that I am taking, we are invited to share inspiration examples. Here are a few of my favorites that have been presented in class.

I love the use of illustration and animation: http://www.animalmade.com/

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Thoughtful use of simultaneous video:

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Unexpected and inventive navigation: http://shantellmartin.art/

Wednesday 03.15.17
Posted by Julianna Wolfe
 

New Microsite for the Leonard A. Lauder Research Center for Modern Art

After months of planning and hard work, I am pleased to announce that my newest project with The Metropolitan Museum of Art has officially launched!

The Leonard A. Lauder Research For Modern Art microsite now provides guests with unique views and information regarding some of the greatest works in modern art. Not only are users able to digitally access all 81 objects in the Leonard A. Lauder Cubist Collection, but they will also be given a rare view of the archival labels and previously hidden artwork contained on the backs of the paintings.

Last night, I had the pleasure of celebrating at the opening reception for the new Leonard A. Lauder Research Center for Modern Art's first exhibition, "Cubism: The Leonard A. Lauder Cubist Collection." It was a wonderful opportunity to view the entire body of objects and to experience The Met after hours.

Designing for The Met has be a tremendous privilege and I look forward  to our continued collaboration.

A view of The Metropolitan Museum of Art as it hosts the opening reception for its newest exhibit "Cubism: The Leonard A. Collection."

A view of The Metropolitan Museum of Art as it hosts the opening reception for its newest exhibit "Cubism: The Leonard A. Collection."

Back of the painting Houses Under the Trees by Fernand Léger. Visitors of the exhibit "Cubism: The Leonard A. Lauder Collection," get a rare opportunity to glance at the back of a master work.

Back of the painting Houses Under the Trees by Fernand Léger. Visitors of the exhibit "Cubism: The Leonard A. Lauder Collection," get a rare opportunity to glance at the back of a master work.

Composition (The Typographer) by Fernand Léger. After weeks of viewing only an image of this painting, it was exciting to see the scale and color in person.

Composition (The Typographer) by Fernand Léger. After weeks of viewing only an image of this painting, it was exciting to see the scale and color in person.

Thursday 10.16.14
Posted by Julianna Wolfe
 

Someday, I hope to work on a project like this...

A teacher in graduate school showed me this projection as inspiration for an experience design project that I was working on. Many years have passed, but I still love watching it. So many New York buildings would be an incredible backdrop for this!

On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle.

Thursday 10.16.14
Posted by Julianna Wolfe
 

My Favorite Holiday Windows of 2013

This holiday season as I travelled to work every morning, I had the pleasure of watching the Anthropologie holiday windows take shape at Rockefeller Center. Over a period of a few weeks, I enjoyed seeing the labor-intensive design evolve into a warm, yet beautifully fierce display. 

A sleeping bear, intricately assembled by countless tiny spools of thread. I wish I had taken photos of the work while it was still in progress to illustrate the time and effort that went into this unique creature.

A sleeping bear, intricately assembled by countless tiny spools of thread. I wish I had taken photos of the work while it was still in progress to illustrate the time and effort that went into this unique creature.

Gorgeous juxtaposition of a wolf scaling a beautifully woven textile, shredding the material as she moves upward.

Gorgeous juxtaposition of a wolf scaling a beautifully woven textile, shredding the material as she moves upward.

Detail of the textiles and wonderfully shredded tapestry

Detail of the textiles and wonderfully shredded tapestry

The largest of an expertly painted series of nesting dolls.

The largest of an expertly painted series of nesting dolls.

The final six dolls complete the set, flanking a beautifully styled dress and coat combination.

The final six dolls complete the set, flanking a beautifully styled dress and coat combination.

Thursday 01.02.14
Posted by Julianna Wolfe
 

A Dream in the Trees.

This is a conceptual model I created of Samara Restaurant.

One of my earliest memories is climbing to the very top of the pine tree next to my family's house. Bostered up the tree by my big brother, I remember being fearless as I climbed higher and higher to get to the "treehouse" he had made, which was comprised of a couple pieces of scrap wood nailed to the branches.

Growing up on the edge of a small town in Illinois, I spent many afternoons climbing trees and roaming the cornfields near my house with the neighborhood kids. 

Repeated viewings of the movie Swiss Family Robinson further fueled my fantasies of a life in the trees.

To this day, even from my small apartment in Brooklyn, I still hold on to this dream that some day I will have my own treehouse retreat where I can swing in a hammock and enjoy the breeze.

One of my favorite projects from graduate school was the design of Samara, an Arts and Crafts style restaurant named after the helicopter-like seeds that fall from Maple trees. Into Samara I put in everything that I love: a glass elevator, a revolving floor, and cathedral ceilings. 

While I was designing the structure, I treated Samara as though it was an actual building that could stand, striving to create realistic dimensions and functionality. However, in my head, it was pure fantasy until one day a creative director that I was interviewing with stated that it was "completely possible" and that I "just need to find the right contractor." As a designer, there is no greater feeling than to have someone understand and support the creations that you bring life. 

Although Samara exists only on paper now, I like to think that it will be revisited in my future.

Interior view of the restaurant, showing the revolving floor and copper details

This is the logo I designed for restaurant. It is composed of two sugar maple seeds, called samaras, from which the restaurant takes its name.

Sunday 12.15.13
Posted by Julianna Wolfe
 

Copyright of Julianna Wolfe 2021