Hotel Figueroa is by far one of the best brand experiences I’ve had while staying at a hotel. From the website to the packaging of the water provided, every touchpoint is well thought out and beautiful.
On top of that, it has an empowering history as “the largest commercial building funded by women for women when it opened in 1926.” Hotel Figueroa gave women the “freedom to live uninhibited lives among other like-minded women, serving as a safe haven for solo female travelers, who were prohibited from checking into most hotels without a male chaperone.”
