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Julianna Wolfe
  • Work
  • Inspiration and Ideas
  • Contact

Oakland Raiders Branding System and Experience Design

The goal of the rebrand is to increase pride for the team, both in Oakland and nationally. The strategy is to focus on the Raider core values of teamwork and brotherhood, with a design emphasizing the masculine appeal of this team of scrappy underdogs.

 

To view the Raiders Brand Book click here.

Boundless Exhibit Branding

This logo is the primary element of the Boundless exhibition brand. The wordmark illustrates the limitless and innovative life led by legendary illusionist Harry Houdini.

"Get Your Business Online" with Google Web Tool

Through a series of colorful screens, patrons are provided an opportunity to reach out to their favorite local businesses encouraging them to establish a virtual presence.

Utilizing this tool, customers can customize a web invitation or postcard that will be sent directly to the business from them. 

 

 

Bookish.com Responsive Website UI/UX Design

These web pages are examples of a redesign that was created for Bookish.com, a site devoted to book discovery. The focus of the updates were to make the e-commerce site responsive, creating a better user experience for mobile and tablet users.

Added responsive site features include:

• Customized digital bookshelves

• Audio book preview

• Personalized recommendations based on a user's previous searches and purchases

• Added right-rail navigation leading users to similar content that they may be interested in

 

Goodgills Packaging

Goodgill is an eco-friendly brand of water designed to appeal to young children, encouraging them to drink more water. The packaging was created using recyclable paper cartons shaped like colorful fish in order to limited post-consumer waste.

Created for the Institute of Packaging Professionals 48 hour Packaging Challenge, in which it was selected as a finalist.

Design Team: Meg Harvey, Samantha Peek, Deidre Harper, Cate Kennedy

 

 

Anti-Defamation League Poster

The goal of this project is to express that the negative speech we direct toward others has an equally negative, if not more severe, impact on ourselves.

 

Warner Music Group Digital Cover Collection

This artwork was created to market music compilations in the digital space. Each cover strives to capture the individual style of the artist.

GE Lightbulb Packaging

Inspired by the ideals of the Pop Art movement, this design seeks to elevate an everyday object into a work of art, while increasing its shelf presence and differentiating GE from the competition. 

Flush Packaging

Flush is a brand that differentiates itself from the competition through its clean streamline design, giving a sense of style to this utilitarian product. 

A Journey Toward Peace Book and Bridge Design

Focusing on the concept of peace, this book documents the process by which a World War II memorial structure was concepted and designed. 

To view the process book click here.

 

Resolution Chair Design

The design of this chair is based on a personal narrative in which many elements from my life have come together in unexpected ways.

 

Oakland Raiders Branding System and Experience Design

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Raider Cover Website.jpg

Boundless Exhibit Branding

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boundless-logo-main.jpg

"Get Your Business Online" with Google Web Tool

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GYBOL_0000_Welcome.jpg

Bookish.com Responsive Website UI/UX Design

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Bookish-Logo_Black-500x5002.jpg

Goodgills Packaging

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goodgills.cargo.jpg

Anti-Defamation League Poster

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anti def_cargo.jpg

Warner Music Group Digital Cover Collection

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GE Lightbulb Packaging

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ge lightbulbs.jpg

Flush Packaging

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flush packaging_cargo.jpg

A Journey Toward Peace Book and Bridge Design

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JOURNEY-rearranged.jpg

Resolution Chair Design

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Wolfe Chair-360º view.mov

Copyright of Julianna Wolfe 2021