The goal of the rebrand is to increase pride for the team, both in Oakland and nationally. The strategy is to focus on the Raider core values of teamwork and brotherhood, with a design emphasizing the masculine appeal of this team of scrappy underdogs.

To view the Raiders Brand Book click here.

This logo is the primary element of the Boundless exhibition brand. The wordmark illustrates the limitless and innovative life led by legendary illusionist Harry Houdini.

Through a series of colorful screens, patrons are provided an opportunity to reach out to their favorite local businesses encouraging them to establish a virtual presence.

Utilizing this tool, customers can customize a web invitation or postcard that will be sent directly to the business from them. 

These web pages are examples of a redesign that was created for Bookish.com, a site devoted to book discovery. The focus of the updates were to make the e-commerce site responsive, creating a better user experience for mobile and tablet users.

Added responsive site features include:

• Customized digital bookshelves

• Audio book preview

• Personalized recommendations based on a user's previous searches and purchases

• Added right-rail navigation leading users to similar content that they may be interested in

Goodgill is an eco-friendly brand of water designed to appeal to young children, encouraging them to drink more water. The packaging was created using recyclable paper cartons shaped like colorful fish in order to limited post-consumer waste.

Created for the Institute of Packaging Professionals 48 hour Packaging Challenge, in which it was selected as a finalist.

Design Team: Meg Harvey, Samantha Peek, Deidre Harper, Cate Kennedy

The goal of this project is to express that the negative speech we direct toward others has an equally negative, if not more severe, impact on ourselves.

This artwork was created to market music compilations in the digital space. Each cover strives to capture the individual style of the artist.

Inspired by the ideals of the Pop Art movement, this design seeks to elevate an everyday object into a work of art, while increasing its shelf presence and differentiating GE from the competition. 

Flush is a brand that differentiates itself from the competition through its clean streamline design, giving a sense of style to this utilitarian product. 

Focusing on the concept of peace, this book documents the process by which a World War II memorial structure was concepted and designed. 

To view the process book click here.

The design of this chair is based on a personal narrative in which many elements from my life have come together in unexpected ways.