Goodgill is an eco-friendly brand of water designed to appeal to young children, encouraging them to drink more water. The packaging was created using recyclable paper cartons shaped like colorful fish in order to limited post-consumer waste.
Created for the Institute of Packaging Professionals 48 hour Packaging Challenge, in which it was selected as a finalist.
Design Team: Meg Harvey, Samantha Peek, Deidre Harper, Cate Kennedy