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Julianna Wolfe
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Oakland Raiders Branding System and Experience Design

The goal of the rebrand is to increase pride for the team, both in Oakland and nationally. The strategy is to focus on the Raider core values of teamwork and brotherhood, with a design emphasizing the masculine appeal of this team of scrappy underdogs.

 

To view the Raiders Brand Book click here.

RaiderFaceLogo-Website.jpg
street banners rough.jpg
raiders-season-ticket.jpg
welcome stadium entranceFINAL crop.jpg
waiting-for-you-FINAL-banner.jpg
field wrap.jpg
raider_website-v2-homepage.jpg
raider_history.jpg
raider_store.jpg
Raiders-Handheld.cargo.jpg

Copyright of Julianna Wolfe 2021